Director Marketing Operations in Toronto, Ontario

Director, Marketing OperationsResponsibilities:Team Effectiveness ? Develop best-in-class team supporting business units (Search; Research; Affiliates; Email; Data and Analytics)? Motivate, support and develop a strong team? Design, support and oversee cross-functional teams throughout the OrganizationProduct Management Work with product management teams on new product rollout strategies and product life cycle analyses; collaborate on pricing and packaging strategies; focus on market research and incorporate customer feedback into overall positioning and go-to-market strategyOperational Excellence ? Provide comprehensive and reliable marketing services to the business? Define standardized KPI's? Develop consistent processes? Ensure privacy compliance? Develop SLA's? Identify and execute best-in-class approaches to tackle complex marketing problems? Work with key stakeholders to apply advanced analytics to determine relationship between marketing spend and business outcomes, allocate marketing budgets optimally, build higher-level business insight on cause-and-effect, and forecast progress of marketing efforts against goalsData Quality ? Develop seamless data process? Ensure data quality and data hygieneCustomer Insights ? Provide guidance and support to research analyst? Work with team to develop customer segmentation models? Provide consultation on strategic customer contact and engagement strategies, focused on key customer segments and designed to enhance customer lifetime value and encourage retention? Partner cross-functionally with Product, Sales, and Customer Support to develop a seamless user experience and create a holistic customer contact preference management solution Points.com? Act as analytics consultant in campaigns? Partner with product marketing an to guide campaign planning, development and optimizationBI support and Reporting ? Provide guidance to Data and Analytics manager, on insights, business intelligence and reporting on the marketing data that will enable marketers to maximize the value of customer information for improved campaign targeting planning? Work with Data and Analytics manager on strengthening relationships with data partners as part of application of advanced analyticsIntegrate customer behaviour into marketing programs? Ensure aggressive A/B testing and optimization strategies to improve key performance indicators and isolated campaign-driver effectiveness? Develop Analytic KPI's to Drive customer and partner satisfaction? Develop Analytic KPI's To Drive Demand Generation? Develop Analytic KPI's to Drive marketing results? Campaign analysis and analytics, predictive modelling? Develop improvement models based on data, process, and analytical issues? Gathering marketing requirements not met by current infrastructure? Prioritization of marketing asksEmail Management ? Manage email vendor relationship? Develop email marketing strategies and processes, including creative direction, development, and list management? Lead email segmentation? Recommend tailored marketing messages to various segmentsSearch? Ensure strong SEM and SEO strategies, programs, campaign analysis and best practices are in place? Ensure SEM and SEO strategies are aligned to business goals (measureable)Affiliates? Manage Affiliate vendor relationships? Develop program plans, campaign management and campaign analysis process and execution? Focus affiliate manager on driving to meet marketing metrics and goalsQualifications: Bachelor's degree and a minimum of 10 years' CRM experience in either combined in-house and/or agency roles A clear track record of excellence in developing and executing CRM strategies Proven achievement in team building within a CRM function A high level of energy, commitment and enthusiasm to take on complex, challenging situations in a dynamic organization Ability to envision, articulate, and realize both process and program improvements within the teamListing originally posted at http://www.bullhornreach.com/job/xxxx98_director-marketing-operations-toronto-on-canada?utm_source=oodle.com&utm_medium=referral&utm_content=job&utm_campaign=feeds1